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Case Studies

Case Study 1 – Tech Industry


  • Startup company developing a software solution on a scalable cloud platform

 

The Pain

  • Potential investors concerned about lack of formal business structure
  • Problems using generic templates for shareholder’s agreement and contractor agreements
  • Worries about funding for legal advice needed
  • Need legal strategy to underpin plans to achieve short, medium and long term business goals
  • Business owners very technical but no knowledge of legal foundations needed to move forward

 

The Approach

  • BPHC Startup™ Program – Legal education on protection of IP, expansion strategy, and exit strategy

 

The Outcome

  • Overall strategic plan to gain the trust of stakeholders and potential investors
  • Map of issues to resolve before the business can scale
  • Plan to execute the business legal strategy in manageable steps

 

 

Case Study 2 – Beauty Industry


  • Offshoot of existing business
  • Beauty industry events and publishing

 

The Pain

  • Needed a sounding board for a potential joint venture
  • Concern about how project could affect existing business
  • Must protect business IP and preventing competitors (or potential partners) from stealing IP

 

The Approach

  • BPHC Startup™ Program – Legal education focussing on business identity, IP risk management and related expansion issues

 

The Outcome

  • A plan to build on existing business model and also expand into a new industry
  • IP protection plan to protect current and future IP
  • Staged execution plan
  • Strategic advantage

 

 

 


Case Study 3 – Training Industry


  • Established business focused on industry-based training and education

 

The Pain

  • Caught between chasing opportunities and operating the business
  • Concerns about what legal advice is needed and cost
  • Wanted legal strategy to underpin plans to achieve short, medium and long term business goals
  • Dilemma about what the legal relationship should be with potential business partners
  • Concerns about industry competitors

 

The Approach

  • BPHC Emerging™ Program – Legal education on intellectual property, protecting business assets and business structuring

 

The Outcome

  • Understanding how business goals require correct business structure
  • Map of issues to resolve before the business can grow and withstand tough competition
  • Overall strategic legal plan to work through
  • Confidence boost and peace of mind
  • Concentrate on growing the business

 

 

Case Study 4 – Cosmetic Industry


  • Established paramedical operation
  • Developed innovative product to supply and expand existing market

 

The Pain

  • Opportunity to sell new product but risk potential foreign partner would steal the IP
  • Need to protect own position before entering market with new product

 

The Approach

  • BPHC Emerging™ Program – Legal education on IP protection, branding and business restructuring

 

The Outcome

  • A plan to navigate potential opportunities to distribute products
  • A step-by-step manageable process to protect intellectual property and brands

 

 

 


Case Study 5 – Organics Industry


  • Business well established in New Zealand
  • Range of organic products
  • Desire for international expansion

 

The Pain

  • How to capitalise on the growing trend towards organic foods in Asia
  • Brand well known but needed it to encompass more types of food products
  • How to go about protecting business IP and protect the brand in overseas markets

 

The Approach

  • BPHC Growth™ Program – Legal education on IP, branding and business structuring

 

The Outcome

  • Map of key IP issues that needed to be resolved asap and options to solve them
  • A plan to solidify existing position in New Zealand as a starting point
  • Also to protect IP in preparation for exporting into Asian markets

 

 

Case Study 6 – Design Industry


  • Very well established business in New Zealand and Australia
  • Reseller moving into design and manufacture of own products
  • International licensing opportunity

 

The Pain

  • How to protect new innovative product design
  • Issues with existing business structure
  • How to manage big opportunity on the horizon

 

The Approach

  • BPHC Growth™ Program – Legal education on IP, brand protection and international expansion

 

The Outcome

  • Analysis of business’s IP, branding and structural issues
  • Step-by-step international expansion and brand protection plan
  • A plan to solidify business to attract the best licensees
  • Staged budget plan

 

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