Case Studies

• Startup company developing a software solution on a scalable cloud platform

The Pain

• Potential investors concerned about lack of formal business structure
• Problems using generic templates for shareholder’s agreement and contractor agreements
• Worries about funding for legal advice needed
• Need legal strategy to underpin plans to achieve short, medium and long term business goals
• Business owners very technical but no knowledge of legal foundations needed to move forward

The Approach

• BPHC Startup™ Program – Legal education on protection of IP, expansion strategy, and exit strategy

The Outcome

• Overall strategic plan to gain the trust of stakeholders and potential investors
• Map of issues to resolve before the business can scale
• Plan to execute the business legal strategy in manageable steps

• Offshoot of existing business
• Beauty industry events and publishing

The Pain

• Needed a sounding board for a potential joint venture
• Concern about how project could affect existing business
• Must protect business IP and preventing competitors (or potential partners) from stealing IP

The Approach

• BPHC Startup™ Program – Legal education focussing on business identity, IP risk management and related expansion issues

The Outcome

• A plan to build on existing business model and also expand into a new industry
• IP protection plan to protect current and future IP
• Staged execution plan
• Strategic advantage

• Established business focused on industry-based training and education

The Pain

• Caught between chasing opportunities and operating the business
• Concerns about what legal advice is needed and cost
• Wanted legal strategy to underpin plans to achieve short, medium and long term business goals
• Dilemma about what the legal relationship should be with potential business partners
• Concerns about industry competitors

The Approach

• BPHC Emerging™ Program – Legal education on intellectual property, protecting business assets and business structuring

The Outcome

• Understanding how business goals require correct business structure
• Map of issues to resolve before the business can grow and withstand tough competition
• Overall strategic legal plan to work through
• Confidence boost and peace of mind
• Concentrate on growing the business

• Established paramedical operation
• Developed innovative product to supply and expand existing market

The Pain

• Opportunity to sell new product but risk potential foreign partner would steal the IP
• Need to protect own position before entering market with new product

The Approach

• BPHC Emerging™ Program – Legal education on IP protection, branding and business restructuring

The Outcome

• A plan to navigate potential opportunities to distribute products
• A step-by-step manageable process to protect intellectual property and brands

• Business well established in New Zealand
• Range of organic products
• Desire for international expansion

The Pain

• How to capitalise on the growing trend towards organic foods in Asia
• Brand well known but needed it to encompass more types of food products
• How to go about protecting business IP and protect the brand in overseas markets

The Approach

• BPHC Growth™ Program – Legal education on IP, branding and business structuring

The Outcome

• Map of key IP issues that needed to be resolved asap and options to solve them
• A plan to solidify existing position in New Zealand as a starting point
• Also to protect IP in preparation for exporting into Asian markets

• Very well established business in New Zealand and Australia
• Reseller moving into design and manufacture of own products
• International licensing opportunity

The Pain

• How to protect new innovative product design
• Issues with existing business structure
• How to manage big opportunity on the horizon

The Approach

• BPHC Growth™ Program – Legal education on IP, brand protection and international expansion

The Outcome

• Analysis of business’s IP, branding and structural issues
• Step-by-step international expansion and brand protection plan
• A plan to solidify business to attract the best licensees
• Staged budget plan